GameStop takes out Deus Ex coupons from Retail Copies

Retail PC copies of the new Deus Ex game apparently along side having a physical disc of the game also got a coupon for the game to use at Onlive (a service I haven't used but do think is a hell of an idea, cloud gaming, even if you have a shitty computer you can still play the latest games so long as you have a decent internet connection).

Apparently the higher ups at Game Stop have been telling employees to remove the added version of the game. Whether this is happening at every Game Stop we don't know, we don't know why they are doing this as of yet, hopefully we'll get an update on the situation soon enough. It does seem a strange move though, I think it may just be a bit of a dick move hoping they will get more people downloading from Impulse (gamestops DD service), while Impulse and Onlive aren't exactly the same thing they are quite similar and I would say on the same level, no where near up to Steam level but still do okay for themselves. That's pure speculation though though is quite possible as Game Stop have been known to do shady things in the past. Neither Onlive or Square Enix (who made a deal from the coupons to be there) have made a comment on the matter. It all seems a bit shady to me to be honest.

There has been user comments on articles about this defending GameStop saying it's okay they are just reducing competition. Or that it's a low move by Onlive to have coupons for there service selling at game stop. To these type of comments, I say bullshit. Yes removing the vouchers would be reducing competition, does that make it okay? Hell no it doesn't, especially when they remove it, rewrap the code and still sell it as new and don't mention the voucher has been removed. If the game has been opened between Square Enix shipping them off and me buying the game, it's is technically used, maybe not the disc. But the customer should be the first person to open it, whether or not this is illegal, I don't know but it is a dick move by them. As for the Onlive shouldn't be  promoting there system through someone elses. Again bullshit, the fact of the matter is there is a voucher in every PC retail copy so they are not trying to have a go at GameStop and Impulse they are merely doing what companies do and trying to widen there customer market.  GameStop is in the wrong here, if you disagree frankly you are wrong. Onlive did nothing wrong except promoting there company. They made a deal with a games developer. These things happen and they always will. By the logic of stopping competition they shouldn't sell the likes of Battlefield 3 as it needs Origin, making the need to buy from Gamestop or download from impulse unnecessary, we can't have any competition trying to better themselves now can we. Anyway I'm going to end my rant here.