EA have recently announced that they will be expanding on games available on Origin. Up until now EA have only sold their own titles on Origin, soon they will be seeing the likes of Batman: Arkham City and Saints Row: The Third along with other additional titles promised in the coming months. While it is heavy disliked by a lot of people at the moment, I feel it is a good thing they are widening the variety games available on their platform. Of course they still have quite the road ahead of them if they even want to get remotely near Steam and their popularity but if they keep up adding new titles it will surely help.
I will quite happily use Origin if the price is right, I generally go with where ever is cheaper at the moment it tends to be either Amazon or Steam sales. The fact they have Battlefield 3 priced at £40 for a digital download there is no way in hell I'm buying it for that price especially when you can buy a boxed version of the game for 10 quid less and actually physically own it. They certainly need to lower the prices if they want to tempt folk across to their platform even if it is only on their own games.